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81 IRVING PLACE NYC, NY USA 10003 +1 646 258 2155

SK-II - Creative Director reporting to the Global Creative Director. Drives global projects while collaborating with regional creative teams across the brand's key markets in Asia and North America. Emphasis on building a digital-back holistic communications ecosystem — from social to above-the-line advertising and in-store. 

GUISE COLOR - Created the concept and branding for startup men's lifestyle e-commerce site.
CLINIQUE - Envisioned new and re-energized existing product development in-house.
ATELIER/LEO BURNETT - Strategized new creative direction for Vidal Sassoon haircare products.
CABIN CREW - Sherle Wagner's print and in-store campaign that multiplied brand awareness. Created a holistic campaign for this American luxury icon. Collaborated with brand team to design the company's first showroom in Beverly Hills, CA.
ANTONIO AZZUOLO / a.a. MENSWEAR - Collaborated with CFDA-nominated clothing designer on logo & branding.
GREY LONDON - Concepted 360 campaigns for Hugo Boss woman's fragrances.
OGILVY & MATHER - Led creative direction on a successful series of Avon representative recruitment TV spots for 16 different countries that doubled enrollment. Designed and concepted campaigns for Avon cosmetics and skincare; overseeing TV product photography & editing. Proactiv new business DRTV.

GOTHAM INC, NYC 4/06 - 10/07
Designed and concepted global tv and ad campaigns for Maybelline cosmetics and skincare.

DEUTSCH INC, NYC 2/02 - 3/06
Designed concepted tv and ad campaigns for Revlon cosmetics and haircolor. Print and tv concepts for Tylenol, LensCrafters, Pier1 Imports and Starwood Hotels.

McCANN-ERICKSON, NYC 12/99 - 1/02
Designed concepted tv and ad campaigns for L’Oreal cosmetics and haircolor product lines. Lowe’s Home Improvement Warehouse television. Acuvue contact lens print.

ESTÉE LAUDER INC, NYC 2/95 - 11/99
Designed advertising and promotional collateral for global Estée Lauder cosmetics, fragrance and treatment product lines.