SK-ii PAGE SIX
SK-II / INSTAGRAM + DIGITAL
UX DESIGN CONCEPTS FOR SK-II SITE.
OLAY
BEHIND THE SCENES THEMED IVIDEO FOR OLAY PHILLIPINES. INFLUENCER: 2016 MISS UNIVERSE PIA WURTZBACH (FORMALLY MISS PHILLIPINES). WE LEVERAGED HER FOLLOWERS FOR A SUCCESSFUL RELAUNCH OF THE BRAND. THE CAMPAIGN FOLLOWED PIA THROUGH A BUSY DAY OF APPEARANCES, BOXING WORKOUT, AND SHOOTS.
HEAD & SHOULDERS / BRANDING CONCEPTS FOR PRESTIGE SCALP + HAIRCARE LAUNCH IN JAPAN
DEVELOPED AND FOCUSED BRANDING CONCEPTS FOR H+S JAPANESE MARKET’S FIRST EVER SCALP SKINCARE LINE. PACKAGING GRAPHICS INSPIRED BY TRADITIONAL JAPANESE KIMOKO DESIGN ELEMENTS (ALIGNED PATTERNS). KIME = EVENLY ALIGNED (HEALTHY). SUNAO = UNRULY-FREE (NATURALLY STRAIGHTER).
SK-II / SUMMIT 2017
SK-II’S 2017 PLATFORM WAS SOCIAL. THIS VIDEO INTRODUCED SK-II’S KEY MARKETS TO THE NEW SOCIAL STRATEGY AT THEIR LARGEST YEARLY SALES MEETING. THE THEME ROOM WALL WAS DESIGNED TO PRESENT THE VIDEO TO MARKETS. SOCIAL ICONS WERE INCORPORATED INTO ALL EXECUTIONS (CHAT BUBBLES, HEARTS, ETC).
PUBLICIS BOUTIQUE AGENCY BRANDING / SALON ROUGE
LOGO DESIGN AND COLLATERAL FOR SPECIALIZED BEAUTY AGENCY WITHIN PUBLICIS (WHICH WORKED SPECIFICALLY ON SK-II).
