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SK-II / MAGIC RING iVIDEO + SAKURA LIMITED EDITION VIDEO
MAGIC RING IS SK-II’S SKIN DIAGNOSTIC TOOL; IT’S HOW THEY INITIATE NEW CUSTOMERS IN-STORE.
SK-II WAS LOOKING FOR A SMART WAY TO SHOW ANYALIZING LAYERS UNDER THE SURFACE.
5 SECOND SOCIAL ASSET
SAKURA MARKS NEW BEGINNINGS IN JAPAN; A TIME OF RENEWAL. TO INTRODUCE THE LIMITED EDITION BOTTLE
A REVERSE “SAKURA DRESSING” OF THE TRADITIONAL FTE BOTTLE WAS CONCEPTED.
SK-II / PITERA + FACIAL TREATMENT ESSENCE
THE MIRACULOUS POWER OF PITERA IN-STORE VIDEO AND SOCIAL CAMPAIGN FOCUSING ON PITERA; THE KEY INGREDIENT IN FACIAL TREATMENT ESSENCE. THE CHALLENGE WAS TO ABSTRACTLY ILLUSTRATE BOTH SK-II’S ORIGINS STORY (FROM A GRAIN OF RICE) AND MIRACLE WATER STORY.
SK-II / GENOPTICS RE-LAUNCH
SK-II’S SUCCESSFUL 2016 RE-LAUNCH OF GENOPTICS PROPELLED IT TO THE TOP OF THE WHITENING CATEGORY. A MAJOR SUCCESS FOR SK-II. THE TASK WAS TO SHOW ABSTRACTLY HOW A WHITENING PRODUCT GOES DEEP DOWN TO FADE PIGMENTATION THAT CAUSES FUTURE DARK SPOTS (BREAKS UP CLOUDS TO BRIGHTEN SKIN). A BREAKTHROUGH IN THE CATEGORY.
GENOPTICS PKV
SK-II / FACIAL TREATMENT ESSENSE
TANG WEI X NINI. SK-II WANTED A LIST OF SKIN TORTURE TESTS FOR WHICH FACIAL TREATMENT ESSENCE IS THE SOLUTION. USING SPLIT SCREEN CLEVERLY SETS UP THE CHEEKY BACK AND FORTH SET-UPS (AND SOLVED THE LOGISTICS OF GETTING 2 AMBASSADORS SHOT IN 2 DIFFERENT PLACES INTO THE SAME VIDEO).
